Cox Business is taking the venue business by storm. Las Vegas will be home to one of the most technologically advanced stadiums in the world by 2020. When the Raiders debut there, fans can prepare for more than just football action. The 65,000 seat venue will be equipped with an integrated experience consisting of high-speed internet and high-quality video. All thanks to Cox Business.
Cox in Las Vegas
This is just the latest example of Cox taking the front seat in offering services to stadiums, halls, and arenas. Thanks to its extensive network of fiber optic internet, Cox now serves over 35 large public arenas, halls and stadiums. In partnership with its Hospitality Network affiliate, Cox has locked down the Las Vegas Convention Center. Not only that, Cox serves 90% of the convention and hotel space on the famous Strip.
The T-Mobile Arena is one of the most beloved venues in the area and is home to the Vegas Golden Knights hockey. The Las Vegas Ballpark is the home to the Aviators. The Thomas & Mack Center plays host to numerous events including UNLV basketball. And of course, there is the Cox Pavilion just adjacent to it. Cox Business and Hospitality Network provide services to all of these venues.
Cox is there at almost every major sports event in its coverage area. Its service territories include the Tulsa Oilers, Providence Bruins, Wichita Thunder, and the Arizona Cardinals. It is fairly obvious that Cox is making a run for the top position in offering internet and video services to hotels and public venues.
The Cox Business Philosophy
Larry Steelman is the Vice President of News Business Ventures as Cox Business. According to Mr. Steelman, both Hospitality Network and Cox Business “realize strong revenues” from the large public venues that they offer services to. He also points out the significant branding opportunities in addition to realizing significant revenues.
The Cox Business branding philosophy is an interesting approach to marketing their services and brand. The venues offer branding space for Cox and its partners and affiliates. On the other hand, Hospitality Network delivers an “unparalleled” guest experience by pairing with top organizations in the business. Both Cox Business and Hotel Networks partner with a diverse array of organizations to “find the ultimate success”.
What Do Typical Venue Services Involve?
For starters, most venues need a Cox Gigabit broadband installation of at least 10 Gbps. And that’s just the internet connection. Depending on the size of the venue, there are also hundreds of Wi-Fi access points across the venue. Both these things come together to offer a seamless, efficient Wi-Fi experience to guests.
But Wi-Fi access is just one aspect of the services offered. Most venues have mammoth video screens, family amusements, hundreds of HDTVs, social media coverage, and event apps. That’s not all. In a sports event, the competing teams rely on a communication system that is up to the task on the sidelines. Often times, performers have their own customized standards of media-rich guest experiences.
Then there are services that work using guest locations. Some of them include heat mapping the Wi-Fi usage at the venue as well as the foot traffic flow. Cox uses the data it gathers from these methods to help venues improve security, guest experience, merchandise sales, and advertising.
According to Steelman, each venue is different, therefore each has different requirements. The site installs for each venue is one-of-a-kind. Cox and its affiliates develop networks that help manage the demands and needs of the venue. Both present and future.
The T-Mobile Arena – What Cox Did to Improve Guest Experience
Working together, Cox and Hospitality Networks transformed the T-Mobile arena into a digital marvel. They installed over 700 Wi-Fi APs across the venue. There were also diverse 10 Gbps internet connections including redundant ones. Using Cisco Vision, over 800 locations got digital signage. Even with Cox internet speeds and hundreds of APs, managing the venue’s broadband needs can be challenging. Unless you are prepared for a mass riot mid-concert, any interruption needs to be fixed quickly and immediately.
What Venues does Cox Service?
Cox and Hospitality Network manage voice, video, internet, and Wi-Fi services at a number of venues which include:
- INTRUST Bank Arena, Wichita, Kansas
- Great Park and Five Point Arena, Irvine, California
- BOK Center, Tulsa, Oklahoma
- Grand Canyon University Arena, Phoenix, Arizona
- Admiral Fetterman Field, Pensacola, Florida
- Dunkin’ Donuts Center, Providence, Rhode Island
- State Farm Stadium, Glendale, Arizona
- Cox Pavilion UNLV, Las Vegas, Nevada
- Thomas & Mack Center UNLV, Las Vegas, Nevada
- T-Mobile Arena, Las Vegas, Nevada
- Las Vegas Ballpark, Las Vegas, Nevada
- Las Vegas Stadium, Las Vegas, Nevada
If you are a venue owner or manager in any of Cox’s coverage areas, contact Cox Customer Care today to discuss the best offer for you. Stay tuned to this blog for more news, events, and press releases by the provider.